Not original - but "in theatre" caused an audible gasp. And Homan loaded up his first couple of sentences with it. He talked about "wanting peace too"! He knows we are protecting our freedoms and our neighbors - and look at us causing all this non-peace (snort). His whole presser was a lot of classic abuser language - which is showing up in lots of speeches. Not surprised they are all so familiar with it. Insidious.
If I had to add an organization that I would consider High-End Political Warfare Consultants, I would put the Heritage Foundation at the head of the list. They drafted Project 2025 and were successful in getting two of their authors and contributors into significant positions in the Trump Administration, Stephen Miller and Russell Vought. To support them they were able to place 140 other members of the project 2025 into the administration is various positions of authority.
In addition, Jack's analysis clarifies the reason most public statements made by senior Trump administration officials. not associated with Project 2025. are read.
Steven, you’re pointing at something important: the doctrine pipeline.
When an outfit builds a blueprint...staffs it, and then shows up inside government with “ready-made language,” it stops feeling like random politics...and starts feeling like coordinated operational thinking.
One small tightening: the most persuasive way to make this case...is to stick to what’s verifiable (the blueprint exists, key architects/adjacent figures hold influence...the language patterns recur) and let the pattern do the work...because critics will try to dodge by nitpicking numbers.
And...yes...this helps explain why so many senior statements read like they were written from the same playbook: same posture...same sequencing...same “command” vocabulary. Once you see it...you can’t unsee it.
When the invisible directors are “ inadvertently” noticed. ( like the photo taken at (? maybe) and released “from” the FBI “raid” of the Georgia voter “data”… and voter registration info.) That whole thing is… smelly.
Exactly, CJ. When the “invisible directors” suddenly appear in the frame...it rarely feels accidental...it feels like a controlled leak that’s supposed to register.
And...you nailed the smell test: a raid isn’t just evidence-gathering...it’s stagecraft...boxes...cameras...officials in the background...just enough ambiguity to let people fill in the story themselves.
That’s influence work: imply more than you prove...and let the audience do the rest.
Goodness. Much falls into place, the jigsaw puzzle is coming together. But it feels more scary, and certainly not within the competence of the visible actors. Can't wait for the paid subscriber piece.
Candy Morris, exactly. Once you spot the operational language...the “random” stuff starts snapping into place.
And...you’re right: this kind of coordination usually isn’t coming from the loudest faces on TV. It comes from people who think in doctrine and effects.
Thank you for the note about the paid piece...I’m going to make it practical...not scary: the map of the playbook...the tells to watch for next...and how to stay psychologically sovereign while they try to shape the environment.
The sheer number of those who have chosen to support this slide into despotism is nauseating.
The number of those responsible for this psyop against America is staggering and sobering. FBI willing to raid a state election office, knowingly using a bullshit excuse from trump defies belief. It truly hurts me. And now they arrested Don Lemon, which should blow up in their faces and make his future book sales skyrocket.
They want to call a duck a swan, or even a cute bunny rabbit. We need to make sure we call their ducks a duck and not fall into the trap of letting them dictate meanings, like they did with DEI and woke.
Now we know why Alex Pretti was labeled a "domestic terrorist." This is their label for any resister. Just look at the rallies and marches-- and they are rarely in the news-- and anyone watching would know seniors and families are not terrorists. Thanks,Jack, this is a very helpful lens to see events unfold.
Thank you Jack, I have wondered for a while who is planning actions and writing the scripts, since the elected leaders and their appointees don’t show evidence that they have these skill sets. Some can barely answer a question and follow their train of thought. Looking forward to the next installment.
I too was hearing your terrific framework in regards to what happened in Fulton County last night obviously to influence the midterm elections. I look forward to the deeper look. Thank you.
Thank you, Jack, I think. I have been wondering about all of this, the military language used etc. and the way we are not respected as American citizens, not worthy of truth. I have been suspecting Heritage has a much bigger thumbprint--we all know noone in Admin could do this. It is very frightening.
This phrasing is moment to dehumanize whomever these agents are opposing. It lets their basal instincts take over. Allows more violence, cruelty, and capital punishment administered. Something I noted was labeling action with military titling, and naming concentration death camps cute names like, "Speedway Slammer."
Language shift: Observers classified as protesters.
Thanks, CLF!
-Jack
Not original - but "in theatre" caused an audible gasp. And Homan loaded up his first couple of sentences with it. He talked about "wanting peace too"! He knows we are protecting our freedoms and our neighbors - and look at us causing all this non-peace (snort). His whole presser was a lot of classic abuser language - which is showing up in lots of speeches. Not surprised they are all so familiar with it. Insidious.
#HoldFast
If I had to add an organization that I would consider High-End Political Warfare Consultants, I would put the Heritage Foundation at the head of the list. They drafted Project 2025 and were successful in getting two of their authors and contributors into significant positions in the Trump Administration, Stephen Miller and Russell Vought. To support them they were able to place 140 other members of the project 2025 into the administration is various positions of authority.
In addition, Jack's analysis clarifies the reason most public statements made by senior Trump administration officials. not associated with Project 2025. are read.
Steven, you’re pointing at something important: the doctrine pipeline.
When an outfit builds a blueprint...staffs it, and then shows up inside government with “ready-made language,” it stops feeling like random politics...and starts feeling like coordinated operational thinking.
One small tightening: the most persuasive way to make this case...is to stick to what’s verifiable (the blueprint exists, key architects/adjacent figures hold influence...the language patterns recur) and let the pattern do the work...because critics will try to dodge by nitpicking numbers.
And...yes...this helps explain why so many senior statements read like they were written from the same playbook: same posture...same sequencing...same “command” vocabulary. Once you see it...you can’t unsee it.
Thanks for showing up, Steven.
-Jack
Naming operations such as “catch of the day”.
Indeed, Pamela H.
-Jack
When the invisible directors are “ inadvertently” noticed. ( like the photo taken at (? maybe) and released “from” the FBI “raid” of the Georgia voter “data”… and voter registration info.) That whole thing is… smelly.
Exactly, CJ. When the “invisible directors” suddenly appear in the frame...it rarely feels accidental...it feels like a controlled leak that’s supposed to register.
And...you nailed the smell test: a raid isn’t just evidence-gathering...it’s stagecraft...boxes...cameras...officials in the background...just enough ambiguity to let people fill in the story themselves.
That’s influence work: imply more than you prove...and let the audience do the rest.
You showed up!
-Jack
We are living in absolutely crazy times.
Charli, we are. Crazy as hell.
-Jack
Which seems to be the point.
Bingo. (As much as I wish I couldn't honestly post that agreement.)
-Jack
Goodness. Much falls into place, the jigsaw puzzle is coming together. But it feels more scary, and certainly not within the competence of the visible actors. Can't wait for the paid subscriber piece.
Candy Morris, exactly. Once you spot the operational language...the “random” stuff starts snapping into place.
And...you’re right: this kind of coordination usually isn’t coming from the loudest faces on TV. It comes from people who think in doctrine and effects.
Thank you for the note about the paid piece...I’m going to make it practical...not scary: the map of the playbook...the tells to watch for next...and how to stay psychologically sovereign while they try to shape the environment.
Thanks for being here. Truly.
-Jack
The sheer number of those who have chosen to support this slide into despotism is nauseating.
The number of those responsible for this psyop against America is staggering and sobering. FBI willing to raid a state election office, knowingly using a bullshit excuse from trump defies belief. It truly hurts me. And now they arrested Don Lemon, which should blow up in their faces and make his future book sales skyrocket.
They want to call a duck a swan, or even a cute bunny rabbit. We need to make sure we call their ducks a duck and not fall into the trap of letting them dictate meanings, like they did with DEI and woke.
#HoldFast
Sue
Now we know why Alex Pretti was labeled a "domestic terrorist." This is their label for any resister. Just look at the rallies and marches-- and they are rarely in the news-- and anyone watching would know seniors and families are not terrorists. Thanks,Jack, this is a very helpful lens to see events unfold.
Thank you Jack, I have wondered for a while who is planning actions and writing the scripts, since the elected leaders and their appointees don’t show evidence that they have these skill sets. Some can barely answer a question and follow their train of thought. Looking forward to the next installment.
The head of National Intelligence at an FBI raid.
The head of National Misdirection.
Very enlightening to put a name and strategy to what many of us "feel" is happening but can't identify. Scary as hell!
I too was hearing your terrific framework in regards to what happened in Fulton County last night obviously to influence the midterm elections. I look forward to the deeper look. Thank you.
Everything being done is very intentional in my opinion. Conditioning.
Bullseye Jack...keep it coming...
Thank you, Jack, I think. I have been wondering about all of this, the military language used etc. and the way we are not respected as American citizens, not worthy of truth. I have been suspecting Heritage has a much bigger thumbprint--we all know noone in Admin could do this. It is very frightening.
This phrasing is moment to dehumanize whomever these agents are opposing. It lets their basal instincts take over. Allows more violence, cruelty, and capital punishment administered. Something I noted was labeling action with military titling, and naming concentration death camps cute names like, "Speedway Slammer."
#HoldFast
#Tylenol