Special Report: The Plays They Run on You… Decoded
Your new field guide to the psychology of manipulation… and how to stay clear.
There Is a Special Gift For You Below
A Special 18 Page Report:
Read the Room: A Field Guide to the Psychology of Manipulation…And How to Keep Your Own Mind Clear
I made this for everyone… and I want to be honest about why.
The Jack Hopkins Now Newsletter Special Report: Friday, July 10th, 2026
After doing this a while, I’ve learned something about the people who read this newsletter. The ones who make the difference don’t just read… they act.
You’re the ones who take an idea from a post…and actually do something with it… share it…argue it at the dinner table…bring it to your local group…pass it to the friend who still isn’t sure.
That’s the difference between information…and motion… and it’s the whole reason I’m putting this one in front of all of you, no wall, no gate.
And… there’s a reason that matters more than it might seem.
A psychologist named Elizabeth Loftus spent a career proving something unsettling about the human mind… memory isn’t a recording, it’s a reconstruction. In study after study… she showed that a single piece of misinformation… slipped in after the fact… can quietly rewrite what a person remembers… and… that once a false version takes hold, it’s remarkably hard to dislodge.
The lie doesn’t just sit next to the truth… it edits it.
The lesson is simple and urgent: this fight is won before the falsehood lands, not after. Reaching someone with something true and clear… early… is worth ten attempts to correct them once the misinformation has already set in.
That’s why this one is free. I don’t want it behind anything. I want it in as many hands as possible… because we’re heading into an election that will turn on how many people are informed and clear-eyed before they vote… not after.
I can write these things…but…I can’t put them in a hundred thousand hands. You can. You already do. You’re the engine of this whole effort…the ones who take what you learn here…and carry it outward…one conversation and one shared piece at a time.
So consider this report both a gift and a resupply… tools for anyone willing to do the work of reaching people early. Read it… keep it close… and when it helps… hand it to someone who still needs it.
That’s how we win this.
#HoldFast
-Jack
Jack Hopkins
Very clear, readable and succinct.
As useful to me in the UK as anywhere else.
My main personal takeaway - convert horror into purposeful action.
Thank you Jack.
Two things I need to share as followups to previous comments and both can be linked to the article Jack shared. The first is about subtle facts that get slipped into conversations and alter what we believe is true. Here is a link that I think clarifies the differences between socialism communism racism and capitalism in a ways that is both clever and easy to remember.
https://stevenerick.substack.com/p/a-view-from-the-cheap-seats-eab
The second is a followup to actions I promised to make regarding a meeting with my district candidate for the US house of representatives. I hand delivered two items directly to the candidate, one was my views and recommendations with respect to his platform items posted on his campaign website and the second on how he can deal with the fear that the current administration is causing by threatening, either directly or indirectly, to interfere with the mid term elections, in the hopes of keeping people away from the polls. He promised to read both. I gave him my contact information and encouraged him to have a member of his campaign staff contact me for any clarifications they needed. We'll see what happens. More later.