Jack Hopkins Power Minute # 78

Emotions Determine Election Outcomes: The Emotions that Will Give Democrats the Win

Emotions drive almost everything we do. We wear the clothes we wear, buy the cars we drive, etc., because the emotions attached to the ones we selected won out over the ones we didn’t. Yes, we love to say that we make decisions for “intelligent” reasons, but those aren’t truly the drivers of our choices.

To win the election this fall, we must have the re…