Harnessing Your Fear & Desire: A Guide to Using Your Emotions to Your Advantage this Election Year

I vividly recall listening to Walter Cronkite every evening from late 1969 through when our last troops finally left Vietnam, talking about the day's events. Like happens with all wars abroad, after a few months, my parents, like many others, had grown numb to the war, and it had become something that more or less served as background noise for them whi…